Challenge
Couture is bought on feeling long before specifications — the site had to convey the atelier's craft before it explained a single service.
Small Business
Riad Kashlan Bridal Couture
Editorial site for a luxury bridal atelier, built around full-bleed gown photography.
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Approach
Gave the imagery the entire viewport, held typography to light weights and wide letter-spacing, and reduced navigation to a thin overlay so nothing competes with the gowns.
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