Challenge
Selling one individual's expertise to pharmaceutical sponsors who are accustomed to buying from large organizations.
Small Business
Jury Rex Villafuerte-Flor — Clinical Trial Partner
Personal brand site for a consultant connecting international trial sponsors with Philippine CROs.
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Approach
Built the page around a single specific claim and the founder's portrait to make the personal relationship the product, then answered the obvious objection — why the Philippines — as both a nav item and a dedicated section.
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